Mukbang creator “Guava Beauty” dies suddenly; netizens speculate cause may be linked to cosmetic-eating videos

A 24-year-old influencer from Taiwan known for her quirky videos featuring the consumption of beauty products has died unexpectedly, sparking widespread speculation online that her death may have been caused by poisoning or a heart attack.

Known on social media as Guava Beauty, the young creator had built a following of over 12,000 fans drawn to her sweet image and unusual “make-up mukbang” videos — content where she appeared to eat cosmetic items like lipstick, blush, and cotton pads.

Cosmetic-eating videos shocked fans, triggered safety concerns

In her videos, Guava Beauty would playfully apply and then consume products, often remarking on their taste. In one recent clip, she tested a jelly-like blush and said, “Let’s try it. It is crispy, kind of like agar jelly. Sorry, my friend, but it tastes terrible.”

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While many were amused, others voiced concern over the potential risks, especially the impact on younger viewers. One online comment read: “Please stop this kind of behaviour… These are chemical products. If someone is misled by your videos and something goes wrong, will you take responsibility?”

Sudden profile update

On May 24, Guava Beauty’s profile bio was suddenly changed to: “Logging out from the world. Setting off on a new journey. All business collaborations are suspended.” The message sent shockwaves through her followers, who feared something was wrong.

Soon after, her family released a statement confirming her death. “It is with deep sorrow that we inform you that our treasured girl of beauty-product mukbangs, Guava Beauty, put down her brushes and flew off to start a new channel in heaven on May 24, 2025.”

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The tribute continued: “Thank you to everyone who ever liked, commented, and laughed with her. Maybe when we meet again, she will be unboxing angel-exclusive make-up for her celestial mukbang.”

Fans mourn online, speculate over possible cause

Online reactions across both Taiwan and mainland China have been emotional and filled with speculation. Many believe she may have died from chemical poisoning due to the products she consumed in her videos. Others suspect a heart attack could be the cause.

“She will be the most beautiful beauty-mukbang angel in heaven,” wrote one fan.

Mukbang content remains a major trend across Asia, with influencers often drawing large audiences for their dramatic expressions and emotional engagement. While it’s mostly focused on food, Guava Beauty’s twist involving beauty products made her content particularly controversial — and now tragically unforgettable.

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