In an extraordinary departure from traditional corporate bonus distributions, a Chinese crane manufacturing company has sparked global attention with its unconventional approach to employee compensation.

Henan Mining Crane Co. Ltd, a prominent crane manufacturer in China, made headlines after implementing what might be the most dramatic bonus distribution method seen in recent corporate history. The company laid out an estimated $11 million in cash on a table and gave employees a 15-minute window to collect their year-end bonuses.

“One employee reportedly managed to count 1,00,000 yuan within the time limit,” according to witnesses present at the event.

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The event, initially documented on Chinese social media platforms Douyin and Weibo, quickly gained international attention after being shared across Instagram and X. Footage from the scene showed employees rushing to gather and count cash from a table piled high with currency, frantically stuffing their collected bonuses into bags during the allocated time frame.

Mixed reception

The unusual bonus distribution method has generated diverse reactions across social media platforms. While some viewers found entertainment value in the company’s creative approach, others criticized it as a publicity stunt rather than a sincere method of employee compensation.

This unprecedented move by Henan Mining Crane Co. Ltd raises questions about corporate compensation practices and employee recognition in China’s competitive manufacturing sector. While the spectacle certainly garnered attention, it also sparked discussions about the effectiveness and appropriateness of such unconventional bonus distribution methods in professional settings.

The company has yet to release an official statement regarding their motivation behind this unique approach to employee compensation.