Future Immersive Entertainment Concept unveiled at CES 2025

Gaming enthusiasts may soon smell the action, thanks to the groundbreaking Future Immersive Entertainment Concept (FIEC) of Sony, unveiled at the Consumer Electronics Show (CES) 2025. The innovative concept, designed to redefine immersive gaming, introduces scent-based technology, blending sights, sounds, and now smells, to deliver a truly multisensory experience.

Held from January 7 to January 10 in Las Vegas, CES 2025 showcased cutting-edge technology, but Sony’s FIEC stole the spotlight with its bold vision for the future of gaming.

A room-sized gaming experience

At the heart of the FIEC is a massive, room-sized setup featuring high-definition Sony Crystal LED screens, haptics, and advanced sound systems. The immersive cube allows players to step into their favorite game worlds, offering not just visual and auditory engagement but also the unprecedented ability to smell the virtual environment.

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The trailer for FIEC teased its capabilities, showcasing players immersed in the post-apocalyptic world of The Last of Us. Gamers experienced enhanced audio, gripping visuals, and the scent of the game’s grim setting, adding a visceral layer to interactions like battling clickers.

“One of the pillars of Sony’s creative entertainment vision is the idea of narrative everywhere, where stories from Sony are transformed across new and exciting mediums,” read captions from the trailer.

The proof-of-concept project combines cutting-edge technologies, including Sony’s Crystal LED panels, engaging audio, haptic feedback, scent, and atmospheric enhancements. Together, they aim to deliver a fully immersive narrative experience.

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Still in the concept phase

While the FIEC promises to revolutionize gaming, it remains in the conceptual stage, meaning fans won’t be able to bring it home anytime soon. This ambitious project builds on a scent-based gaming patent Sony filed in 2021, highlighting years of research and development.

The use of scent in entertainment isn’t entirely new, dating back to the 1960s with “smell-o-vision.” However, Sony’s integration of scent into modern gaming signals a technological leap, positioning the PlayStation brand at the forefront of immersive entertainment innovation.

What’s next for gamers?

As the gaming industry continues to push boundaries, Sony’s FIEC hints at a future where players can truly live their favorite games. Although the technology is not yet consumer-ready, it lays the groundwork for the next evolution of gaming—one that engages all five senses.

For now, players can only dream of stepping into lifelike virtual worlds enhanced by scents, but with concepts like the FIEC, the future of gaming looks more vivid—and more immersive—than ever.

With this bold innovation, Sony has reaffirmed its commitment to transforming gaming into a fully immersive art form, proving that the PlayStation brand isn’t just about playing games—it’s about experiencing them like never before.