AI giant launches ChatGPT Search, positioning itself as a potential Google competitor

OpenAI has introduced a new search function, ChatGPT Search, integrating the feature directly into its widely-used AI chatbot rather than launching it as a standalone product. This move, announced on Thursday, October 31, signals a strategic push that could place OpenAI in direct competition with Google’s powerful search engine.

Initial rollout to paid users

The new search capability will initially be available to ChatGPT Plus and Team subscribers, with plans to extend the function to all ChatGPT users over time. OpenAI confirmed that this search model is a refined iteration of its GPT-4o model.

“ChatGPT search leverages third-party search providers, as well as content provided directly by our partners, to provide the information users are looking for,” OpenAI shared in a blog post.

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Industry collaboration and feedback

OpenAI highlighted its collaboration with the news industry, noting that feedback from partners was crucial to the development of ChatGPT Search. The company assured that any website or publisher has the option to appear in the search results, ensuring an inclusive and cooperative approach.

The launch follows the introduction of SearchGPT in July, an AI-driven search prototype designed to provide real-time access to internet data. This early version helped set the stage for the broader ChatGPT Search integration.

CEO’s endorsement and future rollout

In a post on X (formerly Twitter), OpenAI CEO Sam Altman expressed his enthusiasm for the new feature: “Search is my favourite feature we have launched in ChatGPT since the original launch! It has probably doubled my usage over the past few weeks.”

OpenAI detailed its rollout strategy, confirming that ChatGPT Search is available on chatgpt.com, desktop, and mobile apps. Current access is limited to ChatGPT Plus and Team users, as well as those on the SearchGPT waitlist. The company plans to provide access to Enterprise and Edu users within the coming weeks and to extend the feature to all free users over the next few months.

The move positions OpenAI as a key player in the search engine landscape, challenging Google’s dominance and signaling a shift towards more AI-integrated search experiences.