In a novel approach to marital relationships, “sex appeal training camps” in China are offering middle-aged married women techniques aimed at rekindling romance and preventing infidelity. According to the South China Morning Post, these courses, which have sparked considerable debate, aim to help women enhance their appeal to their husbands.

A recent program held in July in Hangzhou, a city in eastern China, charged participants 2,999 yuan (approximately US$420) for a two-day seminar. The majority of attendees were women aged between 35 and 55. Advertised with the slogan, “Sex appeal is a woman taking control of her life,” the camps focus on various methods to help women appear attractive despite aging.

Day One: The essence of love

The first day of the program included lectures on the “essence of love” and guidance on achieving orgasm. Participants were introduced to techniques intended to enhance their intimate experiences, setting the stage for the subsequent day’s activities.

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Day Two: Practical seduction skills

On the second day, the program covered kissing, sensual dancing, and role-playing exercises. These activities were designed to teach women how to present themselves as more alluring in intimate settings. The camp aims to help participants “reignite passion in your marriage, revive your erotic life,” according to the course’s promotional materials.

Controversy and criticism

The training camps have faced criticism from various quarters in China. Detractors argue that these programs exploit vulnerable women, charging them for services that may not deliver promised results. Critics assert that the camps prey on insecurities and emotional vulnerabilities for profit.

Despite the controversy, the program’s promotional materials highlight its appeal among women seeking to enhance their marital relationships. Participants have expressed that the course’s promise of revitalizing their erotic lives was a significant draw.

As these training camps continue to generate discussion, they underscore ongoing debates about gender, intimacy, and the commercialization of personal relationships in contemporary China.