TL;DR

The Miss Universe Organization is facing intense criticism after Miss Universe Mexico, Fátima Bosch, was publicly berated and expelled from a pre-pageant event in Thailand by senior executive Nawat Itsaragrisil. The incident, captured live on Facebook, sparked outrage among contestants and viewers worldwide, prompting an official apology from Itsaragrisil and disciplinary action from the organization.

A Controversy That’s Shaking Miss Universe Ahead of Its 74th Pageant

Just weeks before the Miss Universe 2025 pageant in Thailand, the organization is battling public outrage over the treatment of one of its contestants.

During a livestreamed event on November 4, Thai businessman Nawat Itsaragrisil, who serves as vice president for Asia and Oceania at Miss Universe and president of Miss Grand International, publicly called out Fátima Bosch, Miss Universe Mexico, accusing her of failing to meet promotional obligations.

The confrontation quickly escalated. In front of dozens of contestants and thousands of online viewers, Itsaragrisil mocked Bosch, calling her “dumb,” and eventually ordered security to remove her from the venue.

What followed was a social media storm—and a crisis for one of the world’s most influential beauty pageants.

What Happened During the Thailand Event?

The clash occurred during a pre-sash ceremony, where contestants were expected to promote Thai culture and tourism as part of their duties. Itsaragrisil, speaking to the group, demanded that anyone who hadn’t fulfilled the promotional requirements raise their hand.

After a tense silence, he singled out Bosch, saying, “Mexico, where are you?” He accused her of refusing to post content related to Thailand, claiming her national director had instructed her otherwise.

When Bosch attempted to respond, Itsaragrisil cut her off repeatedly. At one point, he said, “If you follow the orders from your national director, you are a dumb head.”

Bosch maintained her composure, replying, “You are not respecting me as a woman.” Her words prompted visible discomfort among the contestants, some of whom—including reigning Miss Universe Victoria Kjær Theilvig of Denmark—reportedly walked out in protest.

Videos of the exchange spread rapidly on social media, amassing millions of views within hours.

Miss Universe Organization Condemns “Public Aggression”

Within hours of the incident, Miss Universe President Raúl Rocha Cantú issued a stern video statement condemning Itsaragrisil’s behavior.

“I would like to make it clear my great indignation toward Nawat for the public aggression he committed against Fátima Bosch,” Cantú said. “He humiliated and insulted her, and he showed a lack of respect—calling security to intimidate a defenseless woman, trying to silence and exclude her.”

Cantú further criticized Itsaragrisil for abusing his authority as event host, adding, “He has the obligation to serve, assist, and support our delegates. Nawat, you need to stop.”

In the aftermath, Itsaragrisil’s participation in Miss Universe events has been “restricted” or possibly suspended entirely, pending further corporate and legal review.

Bosch Speaks Out: “I’m Not a Doll to Be Controlled”

Following the confrontation, Bosch shared her perspective in an interview clip posted by @miss.ardor, asserting her right to speak up.

“I’m not afraid to make my voice heard. I have a purpose; I have things to say,” she said in Spanish. “We’re in the 21st century, and I’m not a doll to be made up, styled, and have my clothes changed. I came here to be a voice for women and girls who fight for causes.”

Her remarks have since become a rallying cry among supporters, with fans and fellow contestants praising her for showing dignity under pressure.

Miss Universe Mexico also released a statement calling Itsaragrisil’s actions “unacceptable,” adding: “No woman, under any circumstance, deserves to be insulted or humiliated. Today and always, Mexico is with you, Fátima.”

Fellow Contestants Show Support

Many contestants quickly came to Bosch’s defense. Miss Universe Denmark, Victoria Kjær Theilvig, expressed solidarity on Instagram, writing:

“Standing up for yourself is not always easy, but it is one of the most important acts of self-respect and strength you can show. Enough is enough, and our voices will be heard loud and clear.”

Miss Universe Bonaire 2025, Nicole Peiliker-Visser, was also seen intervening during the event, urging Itsaragrisil to resolve the issue calmly.

The widespread show of unity has reignited discussions about gender respect, accountability, and the treatment of contestants in global pageants—issues that have long simmered beneath the industry’s glamorous surface.

Itsaragrisil Apologizes—Sort Of

Facing mounting backlash, Itsaragrisil stated TikTok livestream, saying, “If anyone was feeling not good, if anyone was not comfortable, I do apologize to everyone.”

While he acknowledged that “confusion” may have caused the misunderstanding, critics described the apology as perfunctory. Some online users noted that he did not directly address Bosch or retract his earlier remarks.

Despite the apology, calls for his resignation or permanent removal from Miss Universe’s leadership have intensified online, particularly across Latin American and Thai social media communities.

Why This Incident Matters

The Miss Universe brand, long synonymous with female empowerment, has faced a string of controversies in recent years, including ownership disputes and accusations of favoritism.

This latest episode strikes at the heart of its credibility: can a platform that claims to uplift women allow one of its top executives to publicly demean a contestant?

Public perception now hinges on how transparently Miss Universe handles the situation. Industry observers note that the organization’s swift condemnation of Itsaragrisil—along with promises of “corporate and legal action”—suggests a shift toward stricter accountability.

For Bosch, the ordeal has amplified her platform far beyond the competition. Her composure under pressure has turned her into a symbol of resilience—one that many say represents what Miss Universe should truly stand for.

The Road Ahead

The Miss Universe 2025 pageant, featuring 122 contestants, will take place on November 21 in Pak Kret, Thailand. Whether the organization can repair its image before then remains to be seen.

But one thing is clear: this year’s pageant is no longer just about crowns and gowns—it’s about how an institution built on empowerment responds to its own moment of reckoning.